Equip 2 Endure is a channel focused on testing/promoting products and skills that help our subscribers be prepared for EVERYTHING — In Omnia Paratus. We therefore naturally attract (and have a great deal of influence with) those who are preparedness minded (law enforcement, military, adventurers, homesteaders, preppers, etc).
We take our position of influence seriously and only recommend products that we trust ourselves. We are always interested in looking at new products and testing them, but we will not shy away from pointing out the flaws we encounter. [We try not to be jerks about it because we know peoples’ livelihoods are tied to the products they want us to promote. However, when people are considering gear that their lives may depend on, it’s important for us to provide honest and thoughtful feedback.]
Our primary platforms (YouTube is our strongest)
Some stats from our YouTube channel to give you rough ideas of our audience composition:
